Amul's Vision | The Way for Organic Products, Protein-rich Innovations, Biogas Initiatives

Amul's Vision | The Way for Organic Products, Protein-rich Innovations, Biogas Initiatives

Introduction:

Amul, renowned in the dairy industry, is embarking on a journey of innovation, expanding its product lines and sustainability efforts. 

In an exclusive interview with Moneycontrol, Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul's parent company, shared insights into Amul's commitment to quality, innovation, and sustainable practices.

Expanding Ice Lounge Experience:

Amul's Ice Lounge concept, aimed at offering diverse Indian ice cream flavors globally, is rapidly expanding. With successful launches in cities like Pune, Mumbai, and Jaipur, Amul plans to establish 15 to 20 lounges across India and explore international markets. 

The vision is to introduce Indian ice cream flavors to the world, with plans for 100 lounges nationwide.

Franchising Model for Growth:

Acknowledging the success of the Ice Lounge model, Amul is exploring franchising opportunities while maintaining control over the brand experience. 

With 20 flavors already launched and more in the pipeline, Amul is committed to continuous flavor experimentation and innovation.

Focus on Protein-rich Products:

Amul's foray into high-protein dairy items aims to make protein-rich products accessible and affordable. With offerings like high-protein buttermilk, lassi, shakes, yoghurt, milk, ice creams, cookies, and chocolates, Amul targets a growing market by emphasizing the importance of protein in daily nutrition.

Venturing into Organic Market:

Recognizing the demand for trusted organic products, Amul is introducing a range of organic items, including wheat flour, rice, pulses, sugar, spices, and tea. 

By promoting organic farming practices, Amul aims to support a healthier lifestyle and reduce reliance on chemical fertilizers and pesticides.

Sustainability through Biogas Initiatives:

Amul's biogas initiative, converting cow dung into biogas, serves as an alternative fuel source while generating additional income for farmers. 

This initiative aligns with Amul's commitment to sustainability, environmental conservation, and reducing dependence on imports.

Empowering Farmers through Cooperative Model:

Amul's collaborative efforts in countries like Sri Lanka aim to make them self-sufficient in dairy production. By investing in local dairy infrastructure and empowering farmers, Amul showcases the strength of the cooperative model in driving economic growth and self-sustainability.

Financial Outlook and Future Endeavors:

Despite its impressive turnover, Amul remains committed to its cooperative values, focusing on low margins and fulfilling the needs of both producers and consumers. 

Looking ahead, Amul plans to venture into the ready-to-eat and ready-to-serve space, leveraging cloud kitchens and food delivery platforms for convenience food offerings.

Conclusion:

Amul's vision encompasses not only innovative product lines and expansion strategies but also a strong commitment to sustainability and empowering farmers. 

With initiatives like organic products, protein-rich innovations, and biogas initiatives, Amul continues to lead the way in the dairy industry while staying true to its cooperative values.

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https://www.moneycontrol.com

https://www.thehindubusinessline.com